Follow us behind the scenes of the ID NEW FACES campaign!

Suivez-nous dans les coulisses de la campagne ID NEW FACES !
9:00 a.m. – Setting up the Set

It's the big day! Here we are back at the Fédéral studio in Geneva for another day of shooting. This time, the project we are shooting is a little special since it is the ID NEW FACES campaign.

If you follow us on social networks, you may have noticed that we have been looking for our future muses for several weeks. After receiving around a hundred applications, we finally found them. The big winners are therefore Arame, Naomé, Yacine and Jessy. A little special mention to Nina, the apprentice from Fédéral Studio who we spotted during the lighting tests, and who joined the casting at the last minute to our delight!

As soon as we arrive, the whole team gets down to preparing the set and it's no easy task! This step is crucial because once the right angle and light have been found, we will be able to run the day correctly and apply the method for each model.

12:30 – Lunch break with Chef Mantelli

We had the privilege of welcoming Chef Mantelli to the studio who came to prepare lunch for the whole team. The latter spent the morning concocting a variety of dishes and side dishes for us, all created with delicious seasonal vegetables and local produce. During the meal, everyone was able to come together to discuss and share their impressions, experiences, journeys... It was then after a small glass of wine and a tasting of good cheeses that everyone got back to work!

1:30 p.m. – Realization of the campaign.

After lunch, our muses took turns behind the camera. They all followed the same process:
• A photo of Face with the glass mask
• A photo of their hand with the products
• A video

Everyone was also able to take part in the interview exercise that Salomé, our content manager, had planned. After lots of laughs, everything is in the box and will be released very soon on the ID Swiss Botanicals social networks.

The day was a success overall, we can't wait to reveal the result of this crazy project to you! The ID team would like to thank Federal Studio for its welcome and extraordinary work. In addition, we would like to thank Yann Matelli for this delicious lunch and finally, a big thank you to our muses who gave us a result worthy of professional models! Welcome them to the ID Swiss Botanicals adventure!

See you soon for the launch of the campaign!

Back to blog