“Skinminimalism” advocates beauty, at a minimum - Luxury Tribune, May 25, 2021

Le «skinminimalism» prône la beauté, au minimum - Luxury Tribune, 25 Mai 2021

“Skinminimalism” is the new trend that advocates a return to the essentials of beauty rituals. Better for health and the planet, it is also much more economical. Decryption.

“Skinminimalism” is a growing trend of beauty brands that focuses on the importance of a single effective product that works for several skin types and helps solve several problems at the same time (ID Swiss Botanicals). According to Harvard Medical School, the average woman uses twelve beauty products per day, between makeup removers, perfumes, and makeup to name a few. Building a beauty routine that includes only a handful of products proven to be effective without chemicals has become the minimalist recipe par excellence for regaining naturally healthy skin. “We really wanted to simplify consumers' lives, to rationalize their choice, because we realized that they were lost in the offer,” declares Cedric Rimella, CEO and co-founder of the natural brand ID Swiss Botanicals which offers a range of four basic products created from CBD. “Our products are very concentrated in active ingredients that work well together and are easy to use, easy to transport and easy to understand.”

As their lifestyles have changed over the past year, consumers have rethought the need to accumulate material goods in favor of a purer, higher-quality life. The cosmetics industry produces 120 billion units of packaging worldwide each year – the majority of which are not recyclable. - Using fewer products therefore equates to less waste. If we are to believe the philosophy of 'less is better', or how to do better with less, a growing trend of beauty brands are indeed banking on the importance of a single effective product that works for several types of skin. skins and which helps solve several problems at once. Their only constraint? Finding the right, high-quality ingredients and the optimal formula.

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